Coca-Cola serves up gay-friendly ad for all genders, generations

March 6, 2017 NEW YORK (Reuters) – Soft drinks maker Coca-Cola Co has launched a gay-friendly ad featuring a brother and sister vying for the attention of a handsome pool boy in the campaign that has won praise for diversity and inclusion. “Sibling rivalry never looked more inclusive,” Out Magazine said of the commercial that debuted last week. Marketing Week also approved. While gay-themed movies and television shows are commonplace, advertising has been slower to embrace same-sex couples, especially among marquee brands. The ad, part of the company’s global “Taste…

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