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TF1, ProSieben, Mediaset launch trading platform for video ads

June 9, 2017 FRANKFURT (Reuters) – European broadcasters TF1, ProSiebenSat.1 and Mediaset plan to set up a joint trading platform for digital video advertising to appeal to media agencies planning continent-wide campaigns. The joint venture, named European Broadcaster Exchange, will be based in London, Germany’s ProSieben said in a statement on Friday, without disclosing financial terms. So-called programmatic video campaigns allow buyers to make real-time bids for ad slots on publishers’ sites, or each time a video is viewed, with the winning bids being displayed instantly on the sites. ProSieben…

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YouTube tweaks ad strategy to curb content stealing

April 6, 2017 (Reuters) – Alphabet Inc’s YouTube said on Thursday it would place ads on channels only if they reach 10,000 views as it tries to weed out people who make money on the site by stealing content from other sources. The video streaming service also said once a video channel crosses the threshold, it would review the content to see if it qualifies for the placement of ads. (http://bit.ly/2o7vqI2) “By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring…

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Twitter to let advertisers buy video ads on Periscope

March 28, 2017 By Tim Baysinger (Reuters) – Twitter Inc, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning. With sponsors growing more wary of exactly what kind of online videos their ads are being placed against, Twitter is allowing a select group of advertisers to purchase pre-roll videos, meaning those that run prior to the publishers’ content, on Periscope streams. Twitter acquired…

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J&J, JPMorgan suspend YouTube ads over offensive videos

March 23, 2017 (Reuters) – U.S. healthcare conglomerate Johnson & Johnson and JPMorgan Chase & Co became the latest big U.S. companies to suspend all digital advertising on Google’s YouTube, over concerns that its ads may have appeared on channels that broadcast offensive videos. Wireless carriers Verizon Communications Inc and AT&T Inc said on Wednesday they would suspend digital ads on YouTube, joining a list of well-known British brands such as retailer Marks and Spencer Group Plc that are deserting Alphabet Inc’s Google. Google has come under intense scrutiny for…

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