With new mini-apps, WeChat seeks even more China clicks

May 18, 2017 By Sijia Jiang HONG KONG (Reuters) – In a cluster of refurbished Mao-era industrial buildings in Guangzhou, developers at China’s top messaging app, WeChat, are redesigning key parts of its product to spread its tentacles to just about every aspect of Chinese life. Around 1,500 developers, mainly twentysomething males, have been tasked with increasing user engagement through new ‘mini-programs’ on WeChat that look and operate much like apps on Apple Inc’s iOS and Google’s Android operating systems – but are far less data-intensive. WeChat, owned by Tencent…

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