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Burger King debuts Whopper ad that triggers Google Home devices

April 13, 2017 By Angela Moon NEW YORK (Reuters) – Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive. The 15-second ad starts with a Burger King employee holding up the sandwich saying, “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I’ve got an idea. OK, Google,…

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Samsung launches Galaxy S8 and dreams of recovery from Note 7

March 30, 2017 By Se Young Lee and Anjali Athavaley SEOUL/NEW YORK – (Reuters) – Samsung Electronics Co Ltd unveiled its Galaxy S8 flagship smartphone as it battles to regain the market leadership it lost to Apple Inc after the embarrassing withdrawal of the fire-prone Note 7s. Boasting some of the largest wrap-around screens ever made, the long-awaited S8 is the South Korean technology company’s first new premium phone since its September recall of all Galaxy Note 7 smartphones equipped with fire-prone batteries. Samsung halted their sales in 10 markets,…

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Apple’s Siri learns Shanghainese as voice assistants race to cover languages

March 9, 2017 By Stephen Nellis SAN FRANCISCO (Reuters) – With the broad release of Google Assistant last week, the voice-assistant wars are in full swing, with Apple Inc , Inc , Microsoft Corp and now Alphabet Inc’s Google all offering electronic assistants to take your commands. Siri is the oldest of the bunch, and researchers including Oren Etzioni, chief executive officer of the Allen Institute for Artificial Intelligence in Seattle, said Apple has squandered its lead when it comes to understanding speech and answering questions. But there is…

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