Apple aims for more control, less cost as it accelerates in chip design

April 4, 2017 By Stephen Nellis SAN FRANCISCO (Reuters) – Apple Inc’s decision to stop licensing graphics chips from Imagination Technologies Group Plc is the clearest example yet of the iPhone maker’s determination to take greater control of the core technologies in its products – both to guard its hefty margins and to position it for future innovations, especially in so-called augmented reality. The strategy, analysts say, has already reduced Apple’s dependence on critical outside suppliers like ARM Holdings Plc, now owned by SoftBank Group Corp. Apple once relied heavily…

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